Time Different
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ANICORN is an independent watch brand and design studio exploring new ways to experience time.
We believe that time is more than just a measurement; it’s a canvas for creativity, innovation, and storytelling. As a forward-thinking watch brand, we challenge the traditional boundaries of timekeeping, blending artistry and functionality to create timepieces that resonate with individuality and purpose.
Our name is ANICORN. Our approach is Time Different.
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A Different Way to See Time
A watch can do more than tell the hour. It can express an idea, recall a memory or connect us to a creative world.
Our collections explore these possibilities through form, colour, materials and unexpected ways of displaying time.
Connecting Through Storytelling and Value Transmission
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Collaboration brings new perspectives into ANICORN’s work. We explore the stories, symbols and ideas behind each collaborator, translating them into details that can be worn and experienced every day.
Our projects include collaborations with KOJIMA PRODUCTIONS, PlayStation, Daniel Arsham and Richard Danne—each opening a different conversation between time and culture.
This exploration also continues through The Trio of Time (TTT), bringing together international designers to reinterpret how we perceive and read time.
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Design in the Details
A rotating display. A layered dial. A familiar symbol reimagined on the wrist.
These details give each ANICORN timepiece its character. Across our collections, case shapes, finishes, colours and displays connect the design concept with the experience of wearing the watch.
Look closer, and the story continues.
Connect with ANICORN
Have a collaboration in mind, a story to share or a question about our watches?
Contact us at info@anicorn-watches.com.