ANICORN partners with SEGA to pay homage to a gaming legend, the SEGA Mega Drive/Genesis, by introducing a trio of exquisitely designed timepieces that draw inspiration from the iconic console's design.

A Legend Revisited

The SEGA Mega Drive, initially released in 1988 to a modest reception in the Japanese market, soon emerged as a global phenomenon. By 1992, the Mega Drive - renamed Genesis for the North American market - had overtaken its competitors to become the best-selling video game console worldwide, selling nearly 40 million units in its lifetime. This revolutionary console marked a turning point, bringing the thrilling arcade experience into the homes of millions.

A Design Ahead of Its Time

The Mega Drive's industrial design was a paradigm shift in the gaming industry. It departed from the conventional boxy, toy-like console designs of its time. Instead, it fused cutting-edge 1980s hi-fi aesthetics with typographic motifs inspired by performance sports cars. SEGA’s intent was clear: the Mega Drive epitomized processing power, performance, and style.

This bold and confident attitude was not only reflected in the console's form but also in its library of games. Titles like Sonic the Hedgehog, Streets of Rage, The Revenge of Shinobi, Comix Zone, Dynamite Headdy, and Ristar captured the essence of state-of-the-art audiovisual innovation and the undeniable energy of the arcade experience.

About SEGA® Europe Limited:

SEGA® Europe Limited is the European Distribution arm of Tokyo, Japan-based SEGA CORPORATION, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Interactive Entertainment Europe. SEGA wholly owns the video game development studios Two Point Studios, Creative Assembly, Relic Entertainment, Amplitude Studios, Sports Interactive and HARDlight. SEGA Europe’s website is located at www.sega.co.uk

About ANICORN

ANICORN is an independent watchmaker and design company, designing watches beyond ordinary approaches. ANICORN never stops bringing in new inspirations and is keen on collaborating with creators with different minds, exploring the possibilities of time. ANICORN is also known for its extensive collaborations with NASA, Kojima Productions, Daniel Arsham, SEGA and so forth to create timepieces with different perspectives.

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