Limited Edition // 2GOOD 2B TRUE //


4 years in the making. ANICORN presents M/M (PARIS)  – “2” Collector’s NFTs and Luxury range

Photo: Jean-Baptiste Mondino

2All and 2theMetaverse

As seen on Fratello, Hypebeast, Highsnobiety, Esquire

2GOOD 2B TRUE! One of the most influential creative agencies of the last three decades, the masterful art and design duo M/M (PARIS), have created “2” –– an ultimate collection consisting five unique luxury range items and three exclusive NFTs with watchmaker ANICORN Watches. “2” symbolizes the world of M/M (PARIS), this collection is crafted 2All and is their FIRST creative footprint 2theMetaverse. 

Photo: Jean-Baptiste Mondino

M/M Paris x Anicorn "2" collection

M/M (Paris) is an art & design agency established in 1992 by Mathias Augustyniak and Michael Amzalag. Their longstanding creative clients and collaborators include designers and luxury brands like Alexander McQueen, Balenciaga, Loewe, Louis Vuitton,  fashion designers Yohji Yamamoto, Jil Sander and Jeremy Scott, musicians like Björk, The Micronauts, Benjamin Biolay and Madonna.

The story of “2”

Regularly, through immersive exhibitions, we display, rearrange and distort things that we have produced within the spheres of art, fashion, music, publishing, theatre or cinema, making parts of our world tangible. Visitors are invited to wander through these time–space–hubs, which are structured using original display elements. This peculiar collection of objects materialises and reveals our ‘icons, indices and symbols’ in real life.

As a world must have language and grammar, the WORLD OF M/M has an original geometric typeface. “2” is the watch of this world, with the 12 hours represented in colourful volumes displayed in a circular space – a gradated black hole. “2” tells the time of the WORLD OF M/M, a perfect microcosm and a portable universe that projects seconds, minutes, hours and days onto the wrist, in a disruptive spiral between the 2 axes of space and time.

—M/M (Paris), October 2021

M/M (PARIS) very first timepiece, tagged with offbeat names – “2HAPPY”, “2LAZY” and “2BUSY” — the series indicates time with a bespoke, extraordinary 3D dial in a playful, fashionable modular typography.

30 years after their inception in 1992, M/M (PARIS) articulates for the first time their unique design language on their very first timepiece series. M/M (PARIS) believes there are no boundaries between creative realms. Having proved their statement over the past three decades with prolific works across all the creative industries, the 2 of them have distilled their minds and charisma into a series of three unique timepieces, built around a bespoke dial showcasing M/M (PARIS) world famous typography like a display of miniature sculptures on the beholder’s wrist, telling both time and stories. Proportions of watch hands and design of modular numbers on the dial reflect the philosophy of the duo by putting time in context. 

Into the M/MΞTAVΞRSΞ // NFT //

M/M Paris's first-ever NFTs, into the M/MΞTAVΞRSΞ

Three NFT (Non-fungible token) in conjunction with M/M (Paris) timepieces collection:

“2HAPPY” (Edition of 1)
“2LAZY” (Edition of 1)
“2BUSY" (Edition of 1)

Editions of 1 each, becoming their first foray into the M/METAVERSE.

Into the M/MΞTAVΞRSΞ // NFT //