*Preorder, Delivery end of October 2021
Limited Edition - Space Black - 150 pcs worldwide (individual marked)

FREE shipping worldwide, excluding VAT/duty
Order to make, NO REFUND.

Given the enthusiastic response to the Space Watch, Richard and ANICORN have decided to give back to all supporters! To the owner of the Space Watch, you will receive a letterpress art print with handwritten autograph by Richard Danne. (210mm x 140mm, printed on 350gsm heavy weight art paper)

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Inspired by Space itself, “Father of the NASA Design Program” Richard Danne designs his One and Only Space Watch, as an homage to his long and fruitful relationship with the NASA family.

The Space Watch – The Worm is back!

Space-wide limited edition timepiece designed by Richard Danne – the creator of the timeless, forward-facing NASA Worm program.

Design Statement by Richard Danne

The Story of “The Worm”

Specifications

“This watch represents pure joy for me and is the culmination of a long, fruitful relationship with NASA."

It was 1974 when the firm of Danne & Blackburn, with partner Bruce Blackburn, was selected to redesign the U.S. Space Agency. I began serving as External Design Director for NASA, a role that lasted for another ten productive years. During that time, the iconic NASA Graphics Standards Manual was fully completed and honored with a U.S. “Presidential Award for Design Excellence” in 1985.  Then in 2020, working with a remarkable NASA design committee, I helped update the Agency’s Design Guidelines to give our Logotype more prominence in the future.

This watch design is inspired by Space itself – its beauty, its silence, its rotating planets. The project caps an extraordinary involvement with the NASA family, one like no other and very close to my heart.”

–– Richard Danne

*Space Watch is a DanneDesign project with Anicorn Watches.

In 1974, Richard Danne with his partner Bruce Blackburn, founders of New York design studio Danne & Blackburn, responded to the brief to rebrand NASA (National Aeronautics and Space Administration). In the end, they only presented one solution – the red, curvy bold logotype spelling out N-A-S-A with no cross strokes in the A's. This fully functional and future-looking design was later to become known as “The Worm''. With Richard Danne as Design Director, D & B created the 90-page ultimate brand manual, setting the perfect example of brand design which continues to inspire and educate younger designers even today.

IMAGE: NASA

IMAGE: NASA

Space Watch is boxed in the double-layered black metal case, and it is a tribute to the vintage NASA products of the era – The NASA House Audio Tapes and Film Reels. IMAGE: NASA

The Worm logo was retired from official use in 1992 with the revival of “The Meatball” logo designed by NASA’s staff James Modarelli in 1959. Even though The Worm had been retired, the public and designers continued to love it. The logo is famous and everywhere, people regard The Worm as an icon of space and human endeavor. The outside world has enthusiastically kept The Worm alive!

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“Richard Danne is the quintessential designer, AIGA Medalist, and mentor. His work at NASA is an epic story of visual invention and what it means to bring an idea to life.”
–– Julie Anixter, Former AIGA Executive Director

“The NASA design program ranks among the best of the last 50 years!”
–– Sean Adams, Director, Graphic Design Graduate Program - ArtCenter College

“You should feel gratified, and vindicated, that your work resonates with so many people after all these years. But, of course, that’s what it means to be timeless.”
–– Michael Bierut, Pentagram partner

About the NASA Graphic Standards Manual reissue book: “It is wonderful to have a classic piece of 20th century design revived for younger generations.”
–– Kit Hinrichs, Founder, Studio Hinrichs

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The Comeback

In May 2020, NASA reinstated The Worm during the SpaceX Demo-2 mission, it's now being used for select missions and other notable applications. The logo is finally back in space… The Worm is Back!

IMAGE: NASA

MOVEMENT
Miyota 9015 automatic movement

VIBRATION FREQUENCY
28800 vibrations per hour
24 jewels automatic movement

ACCURACY
-10~30 seconds/day*

POSTURE DIFFERENCE
Under 40 seconds/day

RUNNING TIME
42 hours (fully winded)

FUNCTION
Hours, minutes

HOUSING
316L Stainless steel, Ø 1.62 in (42mm), height 0.5in (12.5mm), DLC Coated, back & screws

GLASS
Doom Glass

WATER-RESISTANCE
50 meters (5ATM)

STRAP
Black leather band and black metal buckle + Black stainless steel bracelet with butterfly clasp.

Disclaimer: This is a NASA approved project. There is no licensing or exclusivity agreement with NASA. As a U.S. government agency, NASA will not promote or endorse or appear to promote or endorse a commercial product, service or activity. Therefore, there are strict regulations and restrictions on the use of any of the NASA identifiers, emblems or devices, including without limitation the NASA Insignia (the “Meatball” logo), the NASA Logotype (the “Worm” logo), and the NASA Seal.

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The Space Watch by Richard Danne (Father of the NASA Design Program) - Space Black